Qus.1 What is Logo and Brand?
Ans. A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand's message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand
Qus.2 What is the difference between a logo and branding?
Ans. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company. Let's use Nike as an example and consider the differences between a logo and a brand. Nike's logo is the swoosh.
Qus.3 Value of Logo
Ans. A logo is often the fastest way to build brand recognition. It is the easiest way to consistently apply a visual brand, and is usually the most powerful single visual or verbal brand asset companies possess—apart from their name. In some cases, where a company suffers the misfortune of a poorly crafted name, the logo can become brand asset number one. How well a logo performs for an organization is often a reflection of the company’s willingness to see it as an investment, one they continually have to nurture.
Qus.4 Types of Logo?
There are some importent types of logo if we used in our website or buisness :
- Monogram logos (or lettermarks)
- Pictoarial Marks
- Abstrack Logo Marks
- Combination Mark
- The emblem
Qus.5 Logo maker Offline / Online ?
We make a logo in 2 way :
- Offline 1. Photoshop
- Online (paid / Unpaid) 1. Canva.com
3. Coral Draw
Qus.6 How to stable your company as a Brand?
1. Identify your target market.
2. Learn your competitors' brands.
3. Separate your unique differentiators.
4. Define your brand as a 'person.'
5. Apply your brand personality to multiple areas.
6. Get help.
Qus. What is Brand Value?
Ans. Branding has emerged as a corporate strategy in the recent times. All business organizations in all sectors have embraced the strategy of building their identity through their corporate brands besides the product related brands. Branding is definitely a marketing strategy. However the strategy of investing into brand building and managing the reputation of the corporate brand goes beyond marketing. Branding is considered to be a strategy that is driven and managed by the CEO or the organization along with the senior management as well as marketing heads. Over the recent years, we see new concepts of brand value, brand power and brand equity etc. being coined and measured.